SEO Analyst

Description

• Developing and executing a results-driven, multi-platform brand, and communications strategy
for the Company, both at the corporate & business vertical levels.
• Formulate marketing communication plans in line with the business strategy in close
coordination with senior management & business teams.
• Design and coordinate advertising campaigns and key brand initiatives to build saliency and
awareness across offline and online media.
• Effectively manage all brand communication touchpoints for external and internal purposes
including marketing collaterals, corporate presentations, website, social media, blogs, etc.
• Build brand thought leadership with a strategic communication roadmap and develop signature
properties for the brand in collaboration with Research, PR, and Business Marketing teams.
• Create brand guidelines adherence framework for consistent brand look ‘n’ feels across
business lines.
• Good understanding of Media planning & execution across ATL & BTL media.
• Set up, update, and monitor the marketing communications calendar and event plans.
• Build brand preference and equity amongst key target audiences including employee and
external stakeholders.
• Manage brand marketing spending and closely work with vendors and agencies for optimal
brand ROIs.
Support stakeholder communications:

• Drive the creative team comprising designers and copywriters to develop and implement best-
in-class stakeholder communications (real estate developers, brokers, property buyers, media,
industry chambers, etc.) – mailers, reports, social media posts, etc.